The story behind naming your business
By Suzette Garvey on February 18, 2020
Naming your business could occur spontaneously or painstakingly. Either way, your business name carries a lot of responsibility. The name had better align with your key differentiators, audience and culture. It had better be legally available, too. Oh, and eventually someone's bound to ask you about the story behind it. In the interest of success and […]
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