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Sales funnel reimagined: The brand-customer hourglass

Please tell me most of us cringe — even if it’s just a little bit — when we think of brands herding humanity through the sales funnel. I understand commonplace visuals are helpful toward explaining concepts; and technically, a funnel is a good enough description for the progressive nature of acquiring customers. Imagine with me […]
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Why brand storytelling matters

Brand storytelling reminds us there’s more that connects us than separates us. Much of the time, however, our cluttered physical and digital worlds can distract us from these connections. Brand storytelling gives us the opportunity to bring our shared storylines into focus. Shared storylines The Collins English Dictionary defines the storyline of a book, film […]
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