Health care / consumer goods / natural pain relief
Product packaging copywriting
12-month strategic marketing calendar
Digital ad strategy and copywriting
Website writing and creative direction
Blog strategy and writing
Creative direction and storyboarding for brand video and photo shoots
Social media marketing
Press release writing
Event display content
Goals & Challenges
As an opioid alternative, NeoRelief’s product line of homeopathic topical pain relief promotes healing without dyes, perfumes or counterirritants. Empowering consumers to understand the benefits of seeking and using natural ingredients, despite entrenched purchase patterns, brought Storybent Creative into a rebranding project with the client.
Early focus group data gathering laid the basis for new and highly regulated core messaging and design that was carried through product packaging, digital marketing and business-to-business relationship building. Content marketing, influencer marketing and sales strategies created a pathway for targeted consumers and vendors, leading them back to the brand's website, which offers sample packs and reinforces the benefits of using more natural pain relief.
Today, NeoRelief can be purchased online and at over 30 alternative health locations throughout Michigan and Indiana.
Brand and Marketing Strategy: Suzette Garvey & Amy Stanton
Public Relations: Suzette Garvey
Content Writing: Suzette Garvey, Stelle Slootmaker, Danielle Russell
Graphic Design: Dan Castello
Photography & Videography: Jeff Hage & Seth Thompson
Web Development: Cameron Versluis
SEM: Nicole Vesota