A creative force for
strategic storytelling

“For me, each project is about bringing joy to the marketplace — for brands and their customers — through greater engagement, empathy, authenticity, and empowerment.”

Suzette

EXPERTISE

Suzette received her undergraduate degree in communications and marketing from Western Michigan University. In addition to her client work as a sole proprietor, her former employers include Kalamazoo Public Schools, Zeeland Community Hospital, Spectrum Health, and Neurocore.

Her complete list of industries served includes the following:

health care
education
sustainability
property management
title insurance
real estate
wealth management

law
consumer goods
entertainment
communications technology
churches
transportation

Leverages over 20 years of marketing expertise for a strategic pacing, prioritization, and tone that’s unique to each brand
Utilizes sprints for a more manageable scaling of resources
Welcomes collaboration with your existing strategic and creative teams
Engages other highly skilled creatives in website development, graphic design, photography, video, and print production for seamless scaling of project complexities
Keeps brand leaders well-informed regarding project progress and expects reciprocal energy toward project completion
Brings a joy to marketing and storytelling through an alertness toward client opportunities and ongoing communication

WORKING STYLE

SPEAKING ENGAGEMENTS

Workshop Presenter | Spring Conference, Society of Children’s Book Writers and Illustrators - Michigan Chapter (SCBWI-MI), April 23-25, 2021
Workshop Presenter | Grand Rapids Area Shop Talk, SCBWI-MI, 2020
Workshop Presenter | Grand Rapids Area Shop Talk, SCBWI-MI, 2019
Featured Entrepreneur | Entrepreneurial Gold Podcast, 2017
Writers and Communicators Panelist | Grand Valley State University, 2015
Career Day Presenter | Rockford Public Schools, 2010
Guest Writer Presenter | Rockford Public Schools, 2007-2010
Youth Writer’s Festival Presenter | Calvin University, 2007
Writing Fest Presenter | Wyoming Public Schools, 2007
Marketing Panelist | Grand Rapids Opportunities for Women, 2002

Suzette recharges her creativity through coffee, music, photography, reading, and nature. Her volunteer commitments over the years include over a dozen organizations focused on the arts, education, children, and families.

CREATIVE RECHARGE

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