616.901.8566
|
suzette@storybentcreative.com
|
Start a shared storyline.

An exploration of free will

The swings of human behavior vary from decade to decade, person to person and sometimes even day-to-day within the same person. This got me thinking about the fine line between free will and oppression. As we walk this line together, I’ll discuss the definition of free will, its counterpoint, qualifiers and potential demise. Free will […]
Read Story

Courageous brand stories in website design

Website design ― at its best — amplifies an excellent customer experience. It also provides an opportunity for a courageous brand story. Why courageous? Because bold storytelling pushes the next layers of excellence to the surface. Or, you could just leave it to chance ... not recommended. Here's why. Strategic storytelling involves research that includes […]
Read Story

The 8 Ts for building a crisis communication plan

Adversity is a fire that refines us as it burns. Despite the heat, you and I sometimes willingly step into it. Why? Because we know many of life’s greatest achievements follow adversity. Unfortunately, there are times we're thrown into the fire — responding based upon habits or, better yet, with foresight and a crisis communication […]
Read Story

Audience personas sketch life into marketing

Audience personas move beyond segmenting what's complex and serve as a visual tool for greater understanding. They describe customers who share similar characteristics. They help marketers better understand how to serve fellow human beings. While one-on-one conversations between brand leaders and customers would be ideal, individual conversations won’t fully represent all customers. Human behavior has […]
Read Story

Prioritizing your best marketing channels

Reaching out to others for marketing purposes should be met with the same care as any other communication goal. As we strive to bring value to one another through our talents, be it products or services, it can be dizzying when deciding how best to connect and which marketing channels to choose. This is true […]
Read Story

The story behind naming your business

Naming your business could occur spontaneously or painstakingly. Either way, your business name carries a lot of responsibility. The name had better align with your key differentiators, audience and culture. It had better be legally available, too. Oh, and eventually someone's bound to ask you about the story behind it. In the interest of success and […]
Read Story

Developing creativity: Finding extraordinary among the ordinary

Developing creativity is directly tied to your time spent in pursuit of this seemingly elusive commodity. Surely, you are familiar with people who embody creativity. Then, there are others who claim no creativity at all. A 2016 global study by Adobe confirms we’re our own worst critics. Less than half of us consider ourselves creative; about one-third […]
Read Story

Your brand strategy success story

Brand strategy is vital toward ensuring a brand and its customers are making the most of their shared storylines. After all, it takes constant attention to communicate well. Without proper time and planning devoted toward reflection and differentiation, brands run the risk of being careless, overlooked or ineffective. Brand strategy defined Brand strategy reveals your […]
Read Story

Brand building through reflection

Brand building is rooted in momentum and purposeful growth. Such growth, if it’s to be holistic, involves more than rushing ahead with the winds of hustle. It develops by looking back in reflection, as well. What is reflection? Reflection is defined as the act of casting back light or heat, an image or representation. Additionally, […]
Read Story

Rescue your opportunities with a 2021 marketing calendar

A 2021 marketing calendar is more than a well-orchestrated to-do list. It’s a lifeline for rescuing your opportunities. You and I constantly strive to align what we want or need with what we get. In this case, aligning how you can serve others through what’s important to them is the very strategy that sets you […]
Read Story
© Storybent Creative 2014-2021. All rights reserved.
arrow-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram