Davenport University
Industry
Education / university
Project Categories
Brochure copywriting
Digital marketing
Direct mail copywriting
Email campaigns content strategy and copywriting
E-newsletter content strategy and copywriting
Presentation slides copywriting
Print materials copywriting
Program launch copywriting
Scripts for events and radio ads
SEO strategy
Social media strategy
Video content writing - storyboards and scripts
Website landing page copywriting
Goals & Challenges
Suzette of Storybent Creative was initially brought in as a supporting education writer for email campaigns. After a couple rounds of successful data reports with open rates and click through rates above industry averages, Suzette was brought into additional marketing projects spanning multiple audience groups and media. Suzette served as an education writer for Davenport University as far back as 2011, writing for their alumni magazine.
Creative Solutions
Utilizing long-form and short-form copywriting approaches, as well as integrating research for audience-specific content, Storybent Creative serves as an education writer and strategist for stand-alone marketing projects, as well as multi-tactic program launches (e.g. College of Urban Education expansion).
Credits
Strategy (as noted above) and copywriting: Suzette Garvey
"Strategic, creative and a pleasure to work with!" –– Michelle Stevenson, Executive Director of Marketing at Davenport University
