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Guy Sawyer CFP - Baird of Holland


Finance / wealth management

Project Categories

Brand strategy and positioning
12-month strategic marketing calendar
Communications audit
Case studies strategy
Content strategy
Website writing and creative direction
B2B social media sales writing

Goals & Challenges

A referral from another client initially brought Guy Sawyer, CFP to Storybent Creative for brand development back in 2015. Since then, Guy regularly reaches out for updated brand development and ongoing copywriting, including website refreshes.

Creative Solutions

After a bit of research on Guy's service strengths and audience needs, Suzette of Storybent Creative identified an underserved area that strongly aligns with Guy's genuine, compassionate personality and tenacious expertise. These differentiation elements lead the way for SEO, customer experience (CX) and copywriting ... all fitting within his on-brand, regulated corporate template. Suzette's worked with Guy since 2015 as a financial writer and strategist.


Strategy, Creative Direction, Content Writing: Suzette Garvey
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